Produkt Launch - New ARC
Streaming – Event of BOWA MEDICAL about the introduction of the new ARC generation
How we did it:
Concept development
- Planned as a trade fair – event
- Newly planned as a hybrid event
- Implemented as a streaming event with video’s
- Due to the Corona pandemic, the project had to be followed up and developed remotely.
Planning / show procedure
- Casting Moderation
- Location scouting
- Development Look Studio / Show – Design
- Development Direction Plan
Course / Concept
Editorial staff develops course of the show.
Opener
Queue with views production
Introduction / Address CEO
CEO addresses the audience directly in his interview and introduces the new product.
Greetings
All branches and headquarters send greetings to the audience.
Imagefilm
Simultaneous production of the video and photos for print.
Interview R+D Development Manager
Presented highlight of the development
Interview Experts 1 + 2 ``Application``
Experts share their experiences with the new product and the new Ergo Act tool.
Interview with Prof. Dr. med. Bernhard Krämer
Deputy Medical Director Gynecology,
University of Tübingen
Prof. Dr. med. Arnulf Stenzl
Chief Physician Urulogy, University of Tübingen
Interview Product Manager ``Efficiency``
Product and Marketing Manager explains the dialog-guided operating concept.
Thorsten Rombach
Product & Marketing Manager
Ralf Klein
Senior Product & Marketing Manager
Interview Service + Warranty
Presents the new innovative registration process with the new BOWA ARC Generator and new service concept.
Interview Academy + Training
Imparting all knowledge related to energy-based surgery.
Interview Marketing / Sales
New marketing concept is presented.
Beantwortung Zuschauerfragen (FAQ)
Viewer questions about the new ARC and ERGOact will be answered by experts.
Summary product highlights
Summary of the three highlights.
Extro + factory views
Language variations
