Produkt Launch - New ARC
Streaming – Event of BOWA MEDICAL about the introduction of the new ARC generation
How we did it:
Concept development
- Planned as a trade fair – event
- Newly planned as a hybrid event
- Implemented as a streaming event with video’s
- Due to the Corona pandemic, the project had to be followed up and developed remotely.
Planning / show procedure
- Casting Moderation
- Location scouting
- Development Look Studio / Show – Design
- Development of director’s schedule
- Casting Keynote of the locations / actors
BOWA Factory views
Greetings
All branches and headquarters send greetings to the audience.
Production
Studio
Moderator
Landingpage + show
Course / Concept
Opener
Introduction / Address CEO
CEO addresses the audience directly in his interview and introduces the new product.
Imagefilm
Interview R+D Development Manager
Presented highlight of the development
Interview experts 1 + 2
Experts share their experiences with the new product and the new Ergo Act tool.
Prof. Dr. med. Arnulf Stenzl
Chief physician urulogy
Prof. Dr. med. Bernhard Krämer
Deputy Medical Director Gynecology
Interview product management
Product and Marketing Manager explains the dialog-guided operating concept.
Thorsten Rombach
Product & Marketing Manager
“Efficient of operation”
Ralf Klein
Senior Product & Marketing Manager
“Optimal application in the operating room”
Interview Service + Warranty
Presents the new innovative registration process with the new BOWA ARC Generator and new service concept.
Interview Academy + Training
Imparting all knowledge related to energy-based surgery.
Interview Marketing / Sales
New marketing concept is presented.
Answering viewer questions (FAQ)
Viewer questions about the new ARC and ERGOact will be answered by experts on the show.
Summary product highlights
Summary of the three highlights.
